How can a 12-month meaningful activity calendar help advisors stay consistent?
Consistency is one of the biggest drivers of long-term practice growth. A 12-month marketing and client engagement calendar helps advisors plan newsletters, educational events, client appreciation activities, social media, referral initiatives, and timely financial planning conversations throughout the year. Instead of wondering what to do next, advisors follow a proven annual roadmap. The Academy of Preferred Financial Advisors not only helps its members create their own calendar but also provides at least 20 foundational touch points per year to enhance client servicing value adds and engage prospects.